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      Web Analytics Specialist

      Job description

      Web Analytics Specialist jobs are often entry-level and can lead to a role as a Web Analytics Manager.

      Requires proficiency in market research and analysis.

      Successful candidates must have excellent knowledge of web analytics tools such as Google Analytics.

      A degree in marketing analytics or a related field is required.

      Typical duties of a web analytics specialist

      • Analyzing a website's key performance metrics and competitive trending
      • Creating forecasts using operational and statistical tools and models
      • Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports
      • Making recommendations regarding process improvements and helping develop performance policies and procedures

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